APRI LA

I had the pleasure of working with Barbara for five years, beginning when she was hired as our wine club manager.   After the pandemic started, her role expanded when she stepped up to become a key company leader, adding management of our direct-to-consumer sales and marketing efforts to her wine club responsibilities.  Her participation on the management team and creative ideas for replacing our face-to-face revenue were instrumental in keeping us afloat during the closures. 

Having been around wine all of her life and working in several wineries, Barbara has deep knowledge of wine and of the industry, especially direct-to-consumer.  She oversaw growth in our club members and in overall revenue while we worked together. Once she took over marketing responsibilities, she increased the frequency, the methods and the channels in which we reached out to our customers.  Her work in this area highlighted one of her key strengths, her writing skills.  Her communication with our customers was compelling in a way that drove both online sales and increased club member retention.