Open the possibility.
Wine Business Consulting Services in US & Italy
Specializing in DTC sales and marketing strategy, business operations, wine education and team development
Apri la means "open the" in Italian. I'll help you fill in that blank -- open the opportunity, the business channel, the bottle, the door, the mind.
Over nearly two decades of my career in the wine industry, as both an employee and an owner, I've gained tremendous knowledge to "crack the code" for DTC wine marketing, sales, strategy and team development. And, I'm constantly learning more.
I love working with brands to help them crack the code, too. Let's talk about how we can open possibility for you.
Apri la futura
Open the future
Experience You Can Trust
Direct to Consumer
Apri la conessione
OPEN THE CONNECTION
Like all channels of your business, this requires strategy and planning. In addition, it requires the ability to understand your customer so you can connect with them in the most meaningful and fruitful way. I'll help you build the right strategy, whether it's in a specific area or from the ground up.
Apri la menta
OPEN THE MIND
I'm an Italian Wine Ambassador and WSET Level 3 Certified. I love to learn about wine and help others do the same. Wine can be confusing, but it doesn't have to be. I can help you design a wine education program that fits your company's needs.
Apri la porta
OPEN THE DOOR
Are you on a leadership team that needs help strengthening communication flow and employee retention? Do you need to increase DEI in the workplace?
Are you an individual looking to enter the wine industry or grow into the next level of your career? Either way, I can help
Reach Your Goals
Finance Director, DaVero Farms & Winery
I had the pleasure of working with Barbara for five years, beginning when she was hired as our wine club manager. After the pandemic started, her role expanded when she stepped up to become a key company leader, adding management of our direct-to-consumer sales and marketing efforts to her wine club responsibilities. Her participation on the management team and creative ideas for replacing our face-to-face revenue were instrumental in keeping us afloat during the closures.
Having been around wine all of her life and working in several wineries, Barbara has deep knowledge of wine and of the industry, especially direct-to-consumer. She oversaw growth in our club members and in overall revenue while we worked together. Once she took over marketing responsibilities, she increased the frequency, the methods and the channels in which we reached out to our customers. Her work in this area highlighted one of her key strengths, her writing skills. Her communication with our customers was compelling in a way that drove both online sales and increased club member retention.